Designing for designers is always a rewarding challenge. When David brought the Musotoku power supply – his top product – to the studio, it was love at first sight: the innovative personality of the brand created an instant connection with us.
A big part of our job lies in defining the positioning of the brands we collaborate with, bolstering their differentiation against their competitors – and in that area, Musotoku had really done their homework. Having an amazing product, a powerful value proposition and the courage to push forward with focused expansion, now Musotoku needed help to express their brand through their packaging and to refine the unboxing experience. We rolled up our sleeves and began a packaging design project that turned into a complete overhaul of the brand.
Musotoku is a brand dedicated to the design and manufacture of tattooing tools, inspired by military and aeronautical technology. With its popular power supply, its flagship product, the brand focuses on both design and technology to offer robust and high-quality products that enhance the skills of the tattoo artist.
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