An effective combination of skills and personalities.

We put our expertise and passion at the service of game-changing projects.

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Cocota Studio was founded in 2017. After 10 years of working separately in the design field, Carmen and Rubén decided to join forces to complement their skillsets as professionals and people. Since then, they have continued to add to their team people they admire.

Listening and moving forward are Carmen’s key principles. She leads Cocota, and is responsible for strategy and brand management.

After starting her career as a designer for the museum of the Art Institute of Chicago, her interests have focused equally on creativity and business development. She teaches branding to entrepreneurs at the EOI Business School in Madrid.

Carmen enjoys the mountains and is always keen to meet new people.

Carmen García

Founder

Rubén’s superpower is the creation of efficient solutions. He translates experiences and concepts into coherent and carefully drafted graphic systems, whether involving interfaces or flexible visual identities.

Fascinated since he was a kid by what makes a song a hit, a meal an unforgettable experience or a book a collector’s item, Rubén has studied at the Madrid School of Design.

When he is not at the studio, he creates experimental typography, improves his design skills and watches series on Netflix. He can dance like a pro and is our favourite greenfluencer.

Rubén García

Creative Director
Patricia Gonzalo

Passionate about ideas and words, Patricia devises strategies, stories, and voices that capture the essence of our brands. Thanks to her analytical and communication skills, she designs identities and content that balance reason and emotion, creativity and functionality in equal measure.

After graduating with an MFA in Creative Writing and a Certificate in Book Arts from the University of Iowa, she’s in her element working at Cocota’s multidisciplinary space: she integrates verbal and visual narratives in every format, from paper to the web. Trained in UX writing, digital design, and inclusive design, she ensures that functionality aligns with positive social impact in every project.

If she’s not keeping her hands busy with a pencil and notebook, you’ll probably find her dancing blues, listening to jazz, or visiting art galleries.

Patricia Gonzalo

Strategy & Content Designer

Marta is our illustration and editorial design master. She infuses every project with personality as well as close attention to detail and consistency.

After earning a master’s in Editorial Design & Digital Media at IED Madrid, Marta has worked on multiple branding strategies, illustration projects and publications for cultural institutions like the Thyssen-Bornemisza Museum in Madrid.

In her free time Marta reads books, takes photos and creates ceramic masterpieces, always in her customary black outfits.

Marta Gutiérrez

Graphic Designer

Ana’s areas of specialty range from the audiovisual and design world to window dressing. She is a key actor when it comes to developing projects swiftly and with foolproof planning.

She started recording interviews for television more than 10 years ago. Her work has taken her from Istanbul to Cologne to Barcelona, where she has been able to put to good use her innate talent for challenging the status quo and her decisive mindset.   

You can often find her practising aerial dance or at a concert in one of Madrid’s bars.

Ana Nadal

Graphic Designer

A branding specialist, Ana has a foolproof eye for designing graphics for physical spaces and merchandising projects.

She graduated in Design from the Universidad de la Laguna in her native Tenerife, and has a master’s degree in Branding from the Universidad Complutense de Madrid. Ana’s previous work experience has been in the fashion and health industries.

Hip by nature, she doesn’t miss a beat when it comes to design, fashion and make-up trends. Her manicures are stupendous!

Ana Marín

Brand Designer

In the dictionary, under the term ‘pixel-perfect’, there’s a picture of Mariola. Designer by education and detail-oriented by nature, she combines her conceptual talent and her service-orientation with flawless execution.

In a hyper-digital world, her triple technical degree – in Digital Preprinting, Graphic Production Design and Management, and Graphical Advertising – makes Mariola a fount of wisdom when it comes to die-cut creations and final artwork for physical spaces and stands.

Beyond the screen, she enjoys basking in the sun on the beaches of her native Getxo and taking photos of interesting figurative elements in her day-to-day life.

Mariola Urcelay

Graphic Designer
Ángela

Ángela came to Madrid from her native Colombia to study an MBA at ESIC. Besides her smile, she brought her endless enthusiasm for new businesses and creative projects.

Her training as an industrial engineer has led her to work in areas as diverse as logistics, expansion, and trade marketing for mass consumption companies. Now her challenge is to assist in Cocota’s internationalization.

She spends her free time traveling the world, discovering picturesque nooks in Madrid, and scouting foodie hot spots.

Ángela Ocampo

& Business Developer

Natasha is a glass-half-full kind of person. She came to Spain from Russia to attend a music festival and never left.

With a degree in Business Administration, she joined Cocota in 2021 after several years working in administration and office assistant roles in the technology and pharmaceutical industries. Natasha applies her bucketloads of ingenuity to solve all the administrative challenges that arise in the studio, keeping everything organised and shipshape with her meticulous Excels!

Outside of work she enjoys yoga, handicrafts, and watching movies with friends.

Natasha Auzina

We love working with

AmadeusCrustóDufryICEXHavaianasKinépolisLoeweMusotokuURSA
Carmen y Rubén de Cocota Studio trabajando en un proyecto en la oficina

We think business


We are entrepreneurs, and focusing on results is in our NDA. We ask a lot of questions, we listen and we test things out, always trying to put ourselves in our clients’ shoes. This allows us to create functional – and always beautiful – designs that are timeless.

Learn more about how we work
Los empleados de la Agencia Creativa Cocota Studio trabajando

Design and strategy
in a single supplier


At Cocota, design and strategy always go hand in hand. We make our client’s life easier by covering all their needs for a given product: from brand strategy to the design of different applications, all in one friendly space.

Take a look at our services

Fancy a virtual cup of coffee with us?
We’re friendly and love chatting about new projects and ideas.